Everybody is talking about this incredible consumer reaction towards iPhone 5. I consider it logical, Apple knew how to tease it’s customers specially while launching the iPhone 4S. At that time everybody thought iPhone 5 was going to be launched, so they boosted the suspense till the 12^th of September 2012.

Knowing that most experts expected a better phone, with more features, with more innovative functionality, this didn’t happen, comparing iPhone 5 to Samsung Galaxy S3 , we didn’t find that huge difference that would let Apple create this big GAP with Samsung.

For me, I’m still waiting for a new iPhone , 6 7 or 8 that will make me say woow, this is what we call innovation similarly to when iPhone 1 was launched 5 years ago.

This is my opinion, what is yours ?